About Ann Murdoch
Life Coaching for Confidence, Balance, and Fulfillment
I help successful professionals increase self-confidence, improve work-life balance, and experience greater happiness by reconnecting with their essential self. As a certified Martha Beck Wayfinder Life Coach, I provide thoughtful, non-judgmental support that helps you move with clarity and purpose through burnout, transition, or uncertainty.
If you’re ready to clear the fog, move forward with clarity, and create a life aligned with who you truly are, I’ll be with you as your companion on the journey.
"What really matters is not whether we have problems, but how we go through them. We must keep going on to make it through whatever we are facing."
Rosa Parks
My Story
I’m Ann Murdoch—a certified Martha Beck Wayfinder Life Coach, retired U.S. Army officer, member of the LGBTQIA community, and an acclaimed public speaker known for helping people turn their Kryptonite into their superpower.
My clients include leaders, professionals, and changemakers navigating burnout, transition, or a quiet sense that something more is calling. One recent client transformed their experience of career burnout into a mission to support the physical and mental health of other physicians—creating impact far beyond themselves.
The look on clients’ faces when they identify what is holding them back and realize they can let go of a limiting belief is priceless. The sense of peace, purpose, and joy—and renewed confidence in their own inner compass is written all over their faces. They provide the answers to their problems, I just help “clear the fog off the mirror” so they can see their own brilliance clearly.
And yes—I believe laughter is a catalyst for growth (I recently started improvisational comedy classes, and I’m having a blast).
What is a Wayfinder?
Wayfinder life coaches believe that each person has the key to their own right life within them. Our job is to help them access and act on that information rather than offer advice about what we think they should do.
We help clients uncover obstacles that are holding them back so that they can move toward their unique destiny.
This means that we don’t simply forge ahead and set goals. Instead, we facilitate a process that helps our clients access their inner wisdom and take inspired action rather than drive themselves externally (which is really hard, often tedious, and frankly not all that effective).
(Paraphrased from Martha Beck)
What is my approach?
What is my approach?
I meet clients where they are, without judgement or agenda. My goal is to keep a light touch while the clients talk about what is on their mind. I reflect back from time to time what I am seeing and hearing from the client and ask a few questions to make sure I am correctly understanding what they wish to convey.
I think the real magic happens when we take the jumble of thoughts pinging around inside our heads, form them into words, and send them out across the air with the intent of creating understanding in another human being. Although the effect of skillful reflection of body language, tone of voice and the words themselves is important, actually hearing one’s own words with one’s own ears has a profound effect in crystalizing our thinking. It has the most effect in making a profound breakthrough. I think we have all heard someone say “Well, when I say it like that…”
Resume
What is my approach?
- Lieutenant Colonel, US Army (Retired)
- Certified Martha Beck Wayfinder Life Coach
- MBA, PMP
- Past president Transgender American Veterans Association
- Past president National Speakers Association, DC Chapter
- Leadership, strategic planning, talent management, risk management
Coaching "Containers"
Testing The Water
A Clear Starting Point
For clients seeking clarity, confidence, and momentum—without a long commitment.
- Four 60-minute coaching sessions
- Virtual sessions
- Thoughtful reflection and insight
- Personalized takeaways
Investment: $600
Cast Off!
Sustainable Change With Support
For clients ready to restore balance, trust themselves again, and create lasting change.
- Ten 60-minute coaching sessions
- Virtual or in-person sessions
- Between-session reflection prompts
- Light email support
- Customized coaching arc
Investment: $1,750
Voyage of Discovery
Deep, Personalized Transformation
For clients who want a trusted guide through meaningful personal and professional change.
- Twenty 60-minute coaching sessions
- Virtual or in-person sessions (Northern Virginia/Washington, DC metro area)
- Priority scheduling
- Unlimited between-session support
- Purpose and mission-clarification work
Investment: $3,800
Add a footnote if this applies to your business
TESTIMONIALS
Highlights & Testimonials
A sampling of Ann speaking during keynotes, newscasts, panel discussions and workshop with testimonials from audiences and meeting planners.
Check Out What People Are Saying About Ann!
Listen to what people who have heard Ann's message have to say about their experience!
PLACES I'VE SPOKEN TO
I've had the privilege to see her speak twice and it was such an impactful and heart-warming story because not only is she has the ability to to share herself and to go where it's really hard to make, to be really vulnerable and honest, and have so much integrity as she's talking.
James Parrish
Oh my goodness, I cannot say enough great things about Ann Murdoch. I'm not sure that we deserve the level of directness and vulnerability that she was willing to give to us, and Ann you are just incredibly remarkable. You have taught us how to tap into our humanity. Thank you!
Audience
HEAR ME SPEAK
The Princess and the Prince
Ann's relatable, heartwarming and inspirational story of freeing your best, most authentic self.
Highlights from my Keystone Conference workshop!
We had a great time at the Keystone Gender Conference celebrating transgender and gender noon-conforming identities! Check it out here! Special shout out to Connie Rice and Nicola Van Kuilenburg for your support!